Rival to Coke Unveils a Clever New Profit-Boosting Drink

The past few years in the food and beverage industry have been marked by the success of products that taste like one thing but are quite another.

Consider the spike in popularity of plant-based meat as an instance.

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Beyond Meat, Impossible, and a handful of other newcomers burst onto the grocery and restaurant scene, offering vegetarians, vegans, health-conscious diners, and exploratory eaters the opportunity to sink their teeth into something that tastes like beef —but isn't.

A majority of these items are crafted using an assortment of botanical ingredients such as legumes, coconut oil, and green peas. Achieving the texture, flavor, aroma, and visual resemblance to conventional ground meat used in burgers requires considerable scientific expertise; however, nowadays almost all supermarkets and quick-service eateries carry this product.

Alternate beverages are rapidly increasing in popularity.

Likewise, beverages that have a soda-like flavor—but are perceived as a healthier choice—are also gaining traction in popularity.

Functionality-focused drinks, which provide advantages beyond mere pleasure—such as enhancing moods, boosting immunity, or aiding digestion—are commonly found lining the shelves of numerous grocery and health food stores.

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Many of these drinks are carbonated and actually taste like popular soda flavors, but they typically contain less sugar.

Olipop's popular Classic Root Beer flavor, for example, contains just six grams of added sugar, compared to a typical can of root beer which has nearly 40 grams.

Spindrift gets in on the craze

Now, Spindrift, the independent beverage company that made waves with flavored sparkling water containing actual fruit juice, is introducing its very own line of sodas.

The beverages are named Spindrift Soda and will come in the following flavors:

• Concord Freeze
• Ginger Ale
• Orange Cream Float
• Shirley Temple
• Strawberry Shortcake

"Amidst a market flooded with sodas packed with excessive additives and complex sweetening agents, Spindrift SODA distinguishes itself as a straightforward, contemporary, healthier beverage option devoid of extra components such as added sugars, stevia, or prebiotics," according to Spindrift.

Bill Creeman, the founder, states that each can of Orange Cream Float includes the juice extracted from three-quarters of an orange.

Each variety includes 20% fresh-squeezed juice which provides exceptional taste and sweetness, establishing a new benchmark for what makes a nutritious soda truly great.

The beverages will be available on store shelves, as well as through its website and Amazon, later this year.

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