PARIS
- During the fall 2025 ready-to-wear presentations, the emphasis was clearly placed on
designer debuts
In Transition brands claimed three out of the top five positions in fashion search engine Tagwalk’s seasonal rankings, which highlight the shows most frequently searched by its 325,000 registered users.
The fashion brands that emphasized their history attracted the most focus, according to a presentation by Tagwalk’s founder and CEO Alexandra Van Houtte in Paris on Thursday.
This season, three brands excelled: Burberry, Fendi, and Hermès. What’s particularly noteworthy about these brands is that they stayed true to their heritage, core values, and distinct identities without attempting to appear overly trendy,” she explained.
As these three brands gained increased attention compared to previous times, Van Houtte noted, 'They clearly understand their identity and their direction.'
Since the Fall 2023 season, Miu Miu has maintained the leading position and was the most sought-after brand among buyers, designers, and publications.
"Sociologically,
Miu Miu
is less about the clothes than what the Miu Miu woman represents. She's super cool, spontaneous and authentic," she remarked. "She encapsulates a lot of things that will then filter through into the mass market."
Burberry
made a surprise entry at number two, having ranked 13th in the prior season, as it reaped the benefit of
a repositioning under Joshua Schulman
In July 2024, someone new took over as CEO at the renowned British luxury label. The creative director, Daniel Lee, presented his autumn line with a strong focus on standout outerwear pieces.
"They really went back to basics instead of focusing on fashion-forward pieces. Ultimately, it's not Burberry's place to be fashion-forward. Burberry's place is to make very, very beautiful clothes that you will keep for a long time and which are obviously heirloom pieces," Van Houtte said.
Fendi
rose to number three from 24th in the prior season as it
celebrated its 100th anniversary
with a line designed by Silvia Venturini Fendi, doing double duty following the departure of Kim Jones as artistic director of the Roman house's women's collections.
Van Houtte observed that the brand experienced an impressive resurgence, climbing from 32nd place in fall 2024 to 26th position the previous season. She attributed this progress to a renewed focus on fundamental principles along with extensive promotional efforts surrounding the centennial festivities.
Nodding to the brand's legacy with furs, Fendi presented an array of shearling creations alongside a few pieces crafted from genuine mink.
The top five concluded with Chanel and Gucci, where their collections were crafted by their internal design teams since they anticipate the introduction of new creative leaders. Matthieu Blazy is anticipated to unveil his inaugural lineup for Chanel in October, whilst
Demna has been appointed as the creative director of Gucci lately.
.
Overall,
Paris Fashion Week
Dominating the top 20 list were 13 brands from here, followed by Milan with six brands and London with one.
Brands showcased in New York did not secure a spot in the top 20, as Van Houtte pointed out that the highly awaited debut collection by Veronica Leoni failed to appear.
Calvin Klein
probably faced competition in the minimalist fashion market from brands like Victoria Beckham and Lemaire that offered similar products.
Overall, seven new brands appeared in the top 20 list, with Zimmermann being one of them, riding high on the wave of popularity generated through TikTok.
Dsquared2,
This created excitement through a 30th-anniversary special with an ensemble of celebrities, which included American hip-hop artist Doechii, alongside Givenchy’s showcase where Sarah Burton presented her inaugural line.
In the realm of rising minor record labels, Duran Lantink exhibited the most significant growth, recording an increase of 137 percent compared to the figures from spring 2025, which lifted his position in the charts from 146th place to 47th.
From February 6 to March 19, Tagwalk recorded 355,000 sessions, marking an increase of 19 percent over the previous spring 2025 season. The platform also saw 118,000 unique visitors, which represents an 18 percent rise. During this period, they documented 187 fashion shows, down from 213 during the spring 2025 run. Notably, Valentino did not appear because their submission came after the deadline for inclusion.
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