Texas Burger Chain Takes Off with Viral Menu Featuring Just Two Simple Items

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A burgeoning burger franchise is once more broadening its presence following its notable surge in popularity due to a rather basic menu that garnered attention on social media platforms.

NADC Burger — which stands for Not A Damn Chance — attracted social media buzz following endorsements from comedians Tom Segura and Bert Kreischer.

'This is so good,' Kreischer said while trying the burger on stage at the SXSW conference in Austin.

The chain based in Texas has established its reputation with only two offerings on its menu: burgers and fries.

The NADC will inaugurates its second site in Chicago tomorrow (Thursday), bringing their total locations up to eight. They currently have operations in Austin, Dallas, Fort Worth, and Denver, Colorado.

The restaurant’s pared-down menu was developed by an unexpected pair: Chef Phillip Frankland Lee and professional skateboarder Neen Williams.

They created the burger recipe specifically as an ideal treat after skating sessions.

It appears that NADC is drawing inspiration from other big comfort food restaurants known for their concise menus.

In-N-Out Burger, boasting around 400 outlets mainly in the Western and Southwestern regions, strictly lists only burgers and fries on their official menu. However, their so-called 'secret menu,' despite being quite well-known, provides numerous customization options, and they do offer an extensive selection of beverages as well.

However, NADC’s burgers stand out. They use Japanese Wagyu beef, renowned for its tenderness, and come adorned with American cheese, a special sauce, onions, pickles, and jalapeño seeds.

The fries are cooked in wagyu fat and can be customized with additional toppings like cheese, diced pickles, jalapeños, sauce, and seasoning.

'Of all the locations NADC Burger has throughout the country, Chicago is especially meaningful because I was born and raised here,' Williams said in a press release.

'I’m so grateful for NADC’s success and appreciative for our loyal clientele who love something so much that we get to open a second location in this city, providing another opportunity to serve my friends and Chicagoans my favorite burger.'

The latest restaurant will stage inside a 2,100 square-feet store that used to house a ramen restaurant. The company believes it will be able to hold 60 patrons at a time.

Within, NADC will showcase local Chicago artwork available for patron purchases.

Patrons at these eateries can likewise savor several craft beers produced locally.

Menu maximize?

The biggest fast-food franchise in America is devising a fresh strategy as niche eateries have become increasingly popular.

McDonald's announced it is adding several c-suite jobs to concentrate on boosting sales across all its national outlets.

The roles — focusing on major menu categories such as beef, chicken, and beverages and desserts — come following comments from the company’s CEO about smaller-menu eateries.

"We're up against someone like KFC, which is solely focused on dominating the chicken market," said Chris Kempczinski, the company's CEO, in a LinkedIn video.

'Now this team within the category enables us to maintain that same level of concentration.'

In the meantime, the company is raising concerns that their Big Mac, one of the top-selling sandwiches in America, is expected to be affected. get more expensive .

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